Monthly Archives: September 2012

I’ll start this off very simply, I LOVE SOCIAL NETWORKING! Why? As an entrepreneur I am constantly networking! I’ve often told the story of coming to Atlanta and starting my business from scratch. In 1997 every activity in my life involved meeting people and letting them know about the newly arrived Best Barber. Once Exodus Barber Shop was opened I introduced everyone I met to the Best Barber Shop in Atlanta. Back then it was all about business cards, and to this day I’m a testament to why business cards work. I never leave home without them!

Fast forward to the present…everybody’s on Facebook, Twitter, Linkedin etc. Every time I hear a Barber, or any form of entrepreneur exclaim (often in an arrogant fashion) that they don’t use Facebook, I can’t help but cringe. I know these sites get a bad rep, and of course they’re filled with silliness, but so is Television and most of us still watch. The difference, Social Networking Sites are FREE!

Facebook itself has close to 1 billion users!   Click on that last underlined sentence to read about that, and click here to check out some hard stats about social networking site usage. Let’s face it, some people might as well change their names to there twitter tags, I’m @danbrowncuts, we’re @exodusbarbers (shameless with the plugs!) Ohh yeah, www.facebook.com/dan brownthebarber.

Now some of you have banned yourself from these sites because of your own indiscretions. We’ve all heard the stories of the dude who played his self and got caught cheating because he was using facebook as a player’s playground. Well, sorry, but silly is as silly does. However, if you take the “Social” out of Social Networking, what are you left with?…NETWORKING!

Our shop is located in Stone Mountain, Georgia, but through Facebook I’ve gained regular customers from as far as Douglasville. Those familiar with the Atlanta metropolitan area know that that’s an hour long drive. When people see quality, they’ll travel to get it!

If you own a business, or are just someone who must market for themselves, and you’re currently user of one or more of these sites, what you do, should be the primary focus of your account. For barbers it’s as simple as posting pictures of your haircuts. Put a fresh cut in the news feed, and someone who needs a barber will notice. With so many of  us using smartphones its just too easy! Instagram(a social networking site based on pictures) allows you to edit photos and integrate them into other sites like Twitter and Facebook.

There are other benefits as well. Many beauty and barber professionals are on the Social Networking sites posting pictures and giving feedback to one another. Facebook also has several groups such as Barberlife 101, The Barber Society, and Andis Clipper Education to name a few.

In the past Barbers across the nation did not share their experiences, but now, largely because of these sites, we’re helping one another in many ways. These groups have forums where we can comment on each other’s work, and participate in discussions on how to deal with clients, owners, worker’s etc. These tools are invaluable, especially if you’re “up and coming”. However, failure to utilize these free gems might leave you “down and going (nowhere)”.!

If you don’t believe me, then ask yourself why every major company has a Facebook page?  From Wal-mart, to Whole Foods, to Democrats, to Republicans, if they want attention, there’s a page.  Exodus Barber Shop has a page. In fact, click on that “F”, check us out, and “like” us! (I never stop!)

Hey, I know your girl checked your page and caught you being careless. At the end of the day, if you can’t resist temptation, well, get used to failure.  I’m going to continue to use every free tool at my disposal. If you can’t understand that, you probably should stick to a 9 to 5, and leave “business” to the real businessmen and women. That’s just the way I see it.

Blog written by Dan Brown “The Barber”

 

You to need to get a Georgia Barber License to work as a professional barber, or transfer you’re license from another state. We’d like to help you get there.

Exodus Barber Shop is a community business that serves the entire community. Our constituency is made up of many cultures, and people who are from all over the country and even the world.

Our staff is no different. Many of our Barbers arrived in the Atlanta area to continue their careers immediately with the Exodus family. Thats why we’ve continued to be a landing spot of choice for many who migrate to Georgia.

If you’re a Barber wishing to bring your talents to Georgia from another state,   there are license requirements that must be met. Not every state shares reciprocity  with Georgia. For example, licensed  barbers from North Carolina can transfer their licenses over to Georgia, while those from New York must take the State Barber exam. Click here to learn what you need to know about Georgia licensing laws. This link will take you to the Georgia Board of Cosmetology and Barbers. When you reach the page click on FAQ in the top left hand corner which will in turn give you a list of frequently asked questions. Click on “What are Barber endorsement/ recioprocity requirements” to get specifics pertaining to licensee state to state reciprocity.

The Georgia the Barber Board  of Cosmetologists and Barbers actually refers to a state in which there is license reciprocity as one that enjoys endorsement. There are  however, eight states that fall into the category of non-endorsed, and these are: Alabama, California, The District of Columbia, Hawaii, Oklahoma, Nevada, New York,  Mississippi and Washington.

Generally if your transferring over from non-endorsed states you’ll be required to take the exam, or in some cases, complete more hours of education. Each case is evaluated individually, based on how long you’ve been licensed, your educational hours, and experience. If you are coming from one of the other 42 states, and your paperwork is in order, you should able to transfer you license right over.

For all official information regarding licensing requirements go to the Georgia Board of Cosmetologists and Barbers website. Here you’ll be able to find out about licensing, rules, regulations, board meetings, and many other things concerning the official capacity of our profession in the State of Georgia. You can also call them at  478-207-2440.

Blog written by Dan Brown “The Barber”

 

Just the other day this kid asked me was I Jamaican, and I replied no. He countered with, “Then why did you name the shop Exodus, and why did you use those colors?” I get this question all the time, so let me break it down.

The Best Barber Shop in Atlanta was actually founded in 1998 in Stone Mountain,Ga. I had relocated from Buffalo,NY, to the Atlanta area just a year prior. One thing that became very obvious, especially in Stone Mountain, was that most of the people we provided service for, and worked with were from somewhere other than Atlanta. To add to this, the majority of us were recent arrivals.

I thought hard for a name. I didn’t wish to name the shop after myself, because I wanted everyone to feel as if it was their shop as well. Yes I’m the one who pays the bills, but this was to be a shop where each individual pulled his own weight. I wanted all the Barber/Stylists to think of, and conduct themselves as entrepreneurs with a stake in the company. So “Dan’s Barber Shop” was out!

Next I thought, “Hey we’re in Stone Mountain, why not call the shop ‘Mountain Top Barber Shop’?” Needless to say I was crazily ridiculed for that one.

Now at the time I was working in a small Salon temporarily while the shop was being renovated. I’d worked in another shop for a year and it had been a major struggle, but through faith, perseverance, hard work, consistency, and budget friendly marketing/hustling I managed to put together a steady clientele. I worked and was best friends with another brother, Carol “Junior” Levy.

Now when I say we struggled, that’s not just lip service! Now check this out. Everybody knows Christmas is a big money time for Barbers. That first Christmas eve we just knew we’d “come up” a little bit…WRONG!!! At the end of the night we’d only made enough to hit the liquor store and split a half-pint of Hennessy..MERRY CHRISTMAS!

OK, I have no money for gifts. Fortunately the incomparable Mrs. Brown (My Mom), had flown up with my two young children to visit. She blessed me with $200 for Christmas. I turned around and took my kids on a $100 a piece mini shopping spree at Toys-R-Us. Thank God for my Mamma!!!

All right, so I was “broke as hell”, so much so that I often went without electricity, cable, gas etc. I took to reading the Bible…from the beginning. The second book tells of the people, who came out of slavery in Egypt to travel to the promised land, the EXODUS. Here we were in Atlanta, surrounded by, and part of a large group who had traveled in mass to find a better life. To add to this I am a huge Bob Marley fan, “EXODUS, MOVEMENT OF JAH PEOPLE!” It became a “no brainer” the name would be Exodus Barber Shop.

Next was a logo. To this I turned to my incredibly talented friend Junior. I wanted the shop to the have an African representation, so the colors became Red (for the blood of the people), yellow(for the gold stolen from the land), and green (for the land from whence we came). With that being said I wanted all people and cultures to feel welcomed. After several sketches, Junior came up with the Exodus logo we have today. The only adjustment made was by the gentlemen who painted the logo on our window (Couldn’t afford a sign!). The original logo featured the red, yellow, and green vertically striped and somewhat blended together. The gentleman, whose name I don’t recall but was from the Island nation of Trinidad, painted the logo with solid horizontal stripes, hence giving it the look it has today.

We opened up in August of 1998, with 3 chairs, and 2 barbers…me and Junior. All these years later, Exodus is welcoming and comfortable for everyone, just as Bob would have wanted. One Love!

Blog written by Dan Brown “The Barber”